The projects explores the current housing crisis in London from the perspective of those residents in areas undergoing significant re-development or total demolition - Sweets Way, Carpenter's Road, The Aylesbury, Cressingham Gardens and West Hendon.

The title of the work is taken from an advertising slogan used by developers in Stratford, bordering the Olympic site in 2012. It is used in this context to question what is happening to the existing community in areas undergoing re-generation/re-development.